Abstract:
In the contemporary business landscape, service quality stands as a pivotal factor influencing customer satisfaction, loyalty, and overall organizational success. This study delves into a meticulous evaluation of the service quality landscape of Diana Host Ltd., a notable player in the industry. The report aims to provide a comprehensive analysis of the services offered by Diana Host Ltd., utilizing the SERVQUAL model as the guiding framework. The significance of service quality in the hosting industry and its impact on customer perceptions and loyalty form the backdrop of this study. Through a blend of literature review, qualitative analysis, and customer surveys, the report seeks to unearth insights into the service quality dimensions within Diana Host Ltd., ultimately contributing to a profound understanding of its strengths, areas for improvement, and recommendations to enhance service quality.
