Abstract:
Akij Group first entered the market more than fifty years ago. The company was
founded in the 1950s by its late founder and longtime chairman, Late Mr. Sheikh Akij
Uddin, with the introduction of a single cigarette brand called Akij Biri. One of the
largest and most recognizable divisions of the Akij Group is this brand. In 2006, Akij
Food & Beverage began its adventure. Tobacco, jute mills, cement, particle board,
housing, textile, ceramics, zarda, and match are just a few of the industries in which
AKIJ GROUP currently operates more than 18 business units. The product line of Akij
Food & Beverage is extensive and includes milk, energy drinks, various juices, chips,
and numerous kinds of cold drinks. Akij established a robust network across the entire
nation in order to sustain this extensive product line. Additionally, Akij's HR is
qualified and specialized to implement a variety of methods to win a sizable piece of
the market. To keep their present market share and take market share from competitors,
Akij Food & Beverage organizes a variety of exciting promotional activities. Because
Akij Food & Beverage operates under the auspices of Akij Group, one of the largest
firms in Bangladesh, it received additional facilities in this situation. The complete
research is cleverly separated into three sections. The first section discusses pertinent
information and accurate company formation for Akij Food & Beverage Ltd (AFBL).
AKIJ GROUP, the company's parent, as well as its business, functional, and operational
units, are discussed in general terms. AFBL's overview, a SWOT analysis, and a
competitive analysis were all included in the second section. The third section entails a
thorough examination of my research work, formatted in accordance with study Speed
& its Branding Strategy (Speed Track Master Racing), hypotheses, and data
presentation and analysis, hypothesis testing, research findings summary, etc. On this
segment, I'm also compiling the derived suggestion portion of my research.
