Internship in production and quality control at AKIJ food & beverage ITDF

Abstract

Akij Group first entered the market more than fifty years ago. The company was founded in the 1950s by its late founder and longtime chairman, Late Mr. Sheikh Akij Uddin, with the introduction of a single cigarette brand called Akij Biri. One of the largest and most recognizable divisions of the Akij Group is this brand. In 2006, Akij Food & Beverage began its adventure. Tobacco, jute mills, cement, particle board, housing, textile, ceramics, zarda, and match are just a few of the industries in which AKIJ GROUP currently operates more than 18 business units. The product line of Akij Food & Beverage is extensive and includes milk, energy drinks, various juices, chips, and numerous kinds of cold drinks. Akij established a robust network across the entire nation in order to sustain this extensive product line. Additionally, Akij's HR is qualified and specialized to implement a variety of methods to win a sizable piece of the market. To keep their present market share and take market share from competitors, Akij Food & Beverage organizes a variety of exciting promotional activities. Because Akij Food & Beverage operates under the auspices of Akij Group, one of the largest firms in Bangladesh, it received additional facilities in this situation. The complete research is cleverly separated into three sections. The first section discusses pertinent information and accurate company formation for Akij Food & Beverage Ltd (AFBL). AKIJ GROUP, the company's parent, as well as its business, functional, and operational units, are discussed in general terms. AFBL's overview, a SWOT analysis, and a competitive analysis were all included in the second section. The third section entails a thorough examination of my research work, formatted in accordance with study Speed & its Branding Strategy (Speed Track Master Racing), hypotheses, and data presentation and analysis, hypothesis testing, research findings summary, etc. On this segment, I'm also compiling the derived suggestion portion of my research.