Marketing and Sales Activities of an Uprising Real Estate Company in Bangladesh

Abstract

In this report, I would like to emphasize that real estate encompasses both tangible and intangible assets. Tangible assets in real estate include land, buildings, and vehicles, while intangible assets encompass various forms of documentation, such as contractual agreements. ASSK Developers Ltd. stands as an environmentally conscious response to the rapid urbanization in Bangladesh. As a requirement of the BRE program, I completed a three-month internship at ASSK Developers Ltd. within the marketing department, with my primary goal being to gain insights into the organization's marketing activities. The purpose of this internship report is to analyze the current marketing situation within the organization, encompassing its objectives, mission, vision, and departments. This internship report offers an in-depth analysis of ASSK Developers Ltd.'s marketing activities, including the selection of a target market, product offering, pricing strategies, and policies for target customers. It contains comprehensive information about the overall marketing efforts of ASSK Developers Ltd. The concluding section of the report provides important findings related to ASSK Developers Ltd, along with suggestions from my own perspective. Ultimately, this report serves to elucidate the marketing endeavors of ASSK Developers Limited.