dc.contributor.author |
Goh, Choon Fu |
|
dc.contributor.author |
Long, Chiau Ming |
|
dc.contributor.author |
Fedelis, Nur Aisyah Humaira |
|
dc.contributor.author |
Hamdan, Halimaton |
|
dc.contributor.author |
Chuah, Soo Cheng |
|
dc.contributor.author |
Yeo, Sook Fern |
|
dc.contributor.author |
Tan, Cheng Ling |
|
dc.contributor.author |
Wong, Tin Wui |
|
dc.date.accessioned |
2024-05-08T09:09:06Z |
|
dc.date.available |
2024-05-08T09:09:06Z |
|
dc.date.issued |
2023-05-15 |
|
dc.identifier.uri |
http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/12303 |
|
dc.description.abstract |
Nanotechnology has received a widespread application recently in the development of pharmaceutical, cosmeceutical and nutraceutical (PCN) products through utilizing nanomaterials in the formulation and/or shaping of the finished products at nanoscale. This study investigates factors influencing Malaysia consumer decisions in nano-based PCN products purchase by consumption values theory (n = 181). The moderating effect of nano labelling on consumption decisions is examined. Nano labelling is found to strengthen the relationship between epistemic value and consumption decisions. The knowledge-based consumption decisions can be misled by inappropriate label information that has implications for policy makers and marketing practitioners. |
en_US |
dc.language.iso |
en_US |
en_US |
dc.publisher |
Elsevier |
en_US |
dc.subject |
Nanotechnology |
en_US |
dc.subject |
Nanomaterials |
en_US |
dc.subject |
Nanometer materials |
en_US |
dc.title |
Critical Insights of Nano-Based Pharmaceutical, Cosmeceutical and Nutraceutical Products: Empirical Evidence from the Consumption Values Perspective |
en_US |
dc.type |
Article |
en_US |