Abstract:
This Project delves into the transformative impact of modern technologies on the landscape
of e-commerce websites. In the fast-paced digital era, the integration of cutting-edge
technologies has become paramount for businesses aiming to stay competitive and deliver
an exceptional online shopping experience. The study begins by exploring the role of artificial intelligence (AI) and machine learning algorithms in personalizing user interactions, streamlining product recommendations, and optimizing the overall shopping journey. Emphasis is placed on the adaptive nature of these technologies, enabling e-commerce websites to dynamically respond to evolving consumer preferences. The Project also delves into the significance of responsive and progressive web design, ensuring seamless user experiences across various devices. Mobile commerce (mcommerce) is examined as a pivotal component, considering the widespread adoption of smartphones and the implications for user engagement and conversion rates. Security and privacy considerations in modern e-commerce are addressed, with a focus on
blockchain technology and secure payment gateways. The research analyzes how
distributed ledger technology can enhance transparency, mitigate fraud, and instill trust in
online transactions.
