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Supplements Purchase Intention: Young Consumer's Perspective

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dc.contributor.author Yeo, Sook Fern
dc.contributor.author Tan, Cheng Ling
dc.contributor.author Leong, Irene Yoke Chu
dc.contributor.author Palmucci, Dario Natale
dc.contributor.author Then, Yu Jian
dc.date.accessioned 2024-08-29T06:40:08Z
dc.date.available 2024-08-29T06:40:08Z
dc.date.issued 2023-05-30
dc.identifier.issn 0007-070X
dc.identifier.uri http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/13286
dc.description.abstract Purpose This study aims to investigate the factors that influence young consumers' purchase intention towards dietary supplements (DS) in Malaysia. Design/methodology/approach The supplement industry in Malaysia has been growing rapidly recently due to a paradigm shift in healthcare management, from curative to prevention. Thus, it has sparked interest to conduct a study on the factors that influence young consumers' purchase intentions towards DS. With a response rate of 74.5%, a survey questionnaire was used to elicit data from 149 Gen-Y respondents who consume supplements on a regular basis. Findings The results revealed that the influencing factors towards purchase decisions among these Gen-Y respondents aged between 17 and 25 are based on product knowledge and product quality. The implications of these findings and directions for future research are outlined at the end of this paper. Originality/value This study offers empirical insights from the perspective of an emerging digital economy on the factors that influence young consumers' purchase intentions towards DS in Malaysia. en_US
dc.language.iso en_US en_US
dc.publisher Emerald Publishing Limited en_US
dc.subject Purchase en_US
dc.subject Dietary supplements en_US
dc.title Supplements Purchase Intention: Young Consumer's Perspective en_US
dc.type Article en_US


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