Abstract:
With an emphasis on the 4Ps (Product, Price, Promotion, and Place) and STP (Segmentation, Targeting, and Positioning) analysis, this study gives a summary of OPPO's marketing mix strategy. It investigates how the business handles its product line, price policies, marketing initiatives, and distribution networks by examining the 4Ps. When it comes to product analysis, OPPO has a wide range of consumer products in its product line. In terms of pricing tactics, OPPO bases its competitive pricing on consumer preferences and market factors. OPPO has an integrated marketing communication strategy when it comes to promotion. Furthermore, it has successfully adopted social media and digital marketing to interact with its target market. In terms of location, OPPO prioritizes an effective distribution network to guarantee prompt and widespread product availability. In order to evaluate the company's segmentation, targeting, and positioning strategies, the report also contains a STP analysis. OPPO divides up the market according to a number of psychographic and demographic variables, which makes it possible to target particular customer segments efficiently. For the intended market, the corporation presents its goods as dependable, reasonably priced, and of excellent quality.
