Brand Development Activities of Bengal Biscuits Ltd

Abstract

Bengal Biscuits is one of the finest Soft Dough Biscuits and Bakery Company of Bangladesh. I am doing my internship at Bengal Biscuits Ltd. A study on Bengal Biscuits Ltd. has been prepared as a partial fulfillment of BBA program faculty of Business administration, Daffodil International University (DIU). As a major in Marketing, it gives me an opportunity to learn about branding through the internship in Bengal Biscuits. In today’s world only academic education is not enough to become competitive with the outside world. It is obligatory to complete the three months’ internship program in order to complete the BBA Program. I work in Brand & Communication Department of Bengal Biscuits. As in Bengal Biscuits works are related with product branding, branding activities, product promotional offers which will help to build a clear perception about branding & marketing that so I am very much interested to work under these kinds of activities, because it will help me to build my future career and works. So, internship is very important to gain idea, knowledge and practical experience.