Abstract:
The present report, "An Evaluation of the Marketing Communications of Skill. Jobs," takes its roots
from the compulsory requirement of the internship linked to my bachelor's degree. The objective
of this research endeavor is to critically evaluate and examine the digital marketing communication
practices implemented by Skill. Jobs. The aim is not only to gain a comprehensive understanding
of these digital practices but also to relate them to the theoretical foundations laid down throughout
my academic journey.
The inception of this study was inspired by the rapidly changing landscape of marketing brought
about by digital disruption, a transformation that is having profound implications for businesses,
consumers, and the broader society. In this context, Skill. Jobs represents a rich area of study due
to its relevance in the current digital marketing environment.
The choice of Skill.Jobs as the primary focus of the study also stems from a broader conversation
about the digital skills gap present in many industries, including the communications industry.
Despite the considerable attention devoted to digital skills development, many individuals and
organizations continue to grapple with achieving the required level of competency. This situation
has prompted calls for a more rigorous investigation into digital marketing practices of
organizations, such as Skill. Jobs, that are at the forefront of the digital revolution.
This study represents a unique opportunity to delve into the practical implementation of digital
marketing strategies at Skill. Jobs. It provides a platform to assess how well theoretical knowledge
translates into practice, and to what extent it is effective in the contemporary digital marketing
landscape. Furthermore, it will also allow a detailed analysis of the digital marketing skills required
in real-world scenarios and how the academic sector is responding to meet these needs.
This study originates from the intersection of an academic requirement, a personal interest in the
digital transformation of marketing, and the societal need to understand and address the digital
skills gap. The results of this study are expected to provide valuable insights that can be used by
both academia and the industry to better equip future marketers for the digital era.
