Beyond Borders: Crafting A Global Heritage Experience Through Virtual Reality, Gamification, And Strategic Brand Integration

Abstract

Confined by geographical borders, traditional museums struggle to share the vast tapestry of human heritage with a global audience. This research delves into the transformative potential of Virtual Reality (VR) to bridge this gap, creating a globally accessible virtual museum experience. This study aims to illuminate the path toward inclusive, engaging, and globally accessible virtual journeys that celebrate the richness and diversity of our shared history by investigating the limitations of traditional museums, the technical, cultural, and ethical challenges of implementing VR for heritage, and the potential of gamification and strategic branding to enhance user engagement and cultural exchange