Abstract:
Today's dynamic and complicated market environment makes accurate sales forecasting increasingly important for resource allocation and strategic planning. Conventional sales forecasting techniques frequently fail to capture the complex and dynamic nature of market dynamics since they primarily depend on past data and expert opinion. In order to improve accuracy and offer real-time predictive capabilities, this article investigates the incorporation of machine learning (ML) into sales forecasting. Through the utilization of extensive datasets from many sources, such as historical sales data and social media trends, machine learning algorithms are able to provide accurate and thorough projections. The paper goes over the benefits of machine learning (ML) over traditional techniques, such as its quick detection of developing patterns, capacity to analyze massive amounts of data, and flexibility in response to changing situations. We also discuss issues like data quality and system integration, and we look at a variety of machine learning techniques, including ensemble approaches, neural networks, and regression analysis. This article provides a comprehensive overview of how machine learning (ML) may transform sales forecasting and provide organizations a competitive advantage by facilitating proactive management and more informed decision making.
