Abstract:
Due to the increasing use of Internet applications and technologies, as well as information technology advancements, the e-commerce sector is expanding at a rate never seen before. These technologies are becoming more and more important to modern civilization. These days, online sales, promotions, and services are the facets of e-commerce that are changing the fastest. Developing nations are still in the early phases of their e-commerce journey, despite the fact that the industry has had many chances due to the globalization of e-commerce. This begs the question of how to improve customer pleasure and loyalty, which in turn improves business performance in the e-commerce space. In order to do this, companies must evaluate their corporate environment and consumption patterns thoroughly, comprehend the variables influencing consumer behaviour, and build a strong system for evaluating customer satisfaction that focuses on network branding attributes. Although there have been many discussions on consumer psychology, motivation, and behavior in local and international networks, there isn't as much research examining how customer satisfaction affects e-commerce environments and how to increase it. By examining how the features of the e-commerce network environment directly affect customer happiness, this essay seeks to close that gap.
