Marketing of financial product –A Study on Deposit Schemes of National Bank Ltd.

Abstract

Internship program is an integral part of MBA program. Along with the theoretical knowledge, practical knowledge is much crucial for MBA students. Keeping this in mind, the internship program is organized by the department in some particular organization to give the students exposure to the real world business. In order to accelerate industrialization, create employment opportunity and boost up the economy of Bangladesh, a huge amount of capital investment is required both in private and public sectors. National Bank Limited plays a pivotal role through sanctioning a huge amount of loan both in private and public sectors to meet the above-mentioned goals. To get maximum benefit from such investment, the loan sanction procedure should be very much efficient and effective. Any error in lending decision may affect adversely the capital investment decision, which in turn, would have an adverse impact on the economy of the country. This report consists of five chapters. Chapter one contains Introduction, Origin of the Report, Origin of the Study, Objective of the Study, Scope of the Study, Methodology of the Study, Limitations of the Study, Importance of the study Chapter two includes Profile of National Bank,Core Values,Vision, Mission,Corporate Information, Banking System, Objectives of NBL, Product and Services, Executive Committee of NBL, District wise Branch Distribution, CSR, Five year Financial Summary, Corporate Organogram of NBL, NBL management committee, organogram of Nimtola Branch. In Chapter three consists of determine Marketing of Financial Product, findings based on the analysis. Finally in Chapter four finish with possible recommendations and conclusion.