Sales & Marketing strategies of Mangrove Hotel & Resort Ltd

Abstract

Amidst this ambitious venture, I undertook an internship within the Sales and Marketing Department of Mangrove Hotel & Resort Ltd. The internship provided valuable insights into the company’s operational intricacies and its commitment to excellence in the competitive hospitality landscape.

This study discusses the background, origin, objectives, and scope of the study, focusing on the Mangrove Hotel & Resort Ltd. Subsequently, the objective has been to gain a deep understanding of the complexities associated with developing and implementing successful Sales and Marketing Strategies within the specific context of Mangrove Hotel & Resort Ltd. Here also mentions about the methodologies that I used for preparing the report. They are Primary Sources and Secondary Sources.

In additon, it provides a comprehensive overview of Mangrove Hotel & Resort Ltd., including its mission, vision, values, and other relevant information. In my report, I have primarily focused on the operation of sales marketing due to my internship experience in that field.

Morever this study provides a detailed analysis of the brand activity, sales and marketing strategy, and the four Ps of Mangrove Hotel & Resort Ltd. The report focuses on the Sales and Marketing Strategy of Mangrove Hotel & Resort Ltd and analyzes its current brand activity systems to determine their effectiveness in helping the company achieve its objectives and targets.

Lastly, in conclusion, I’ve presented some findings of the study, recommendations, and a conclusion based on my learning and observation.