Internship Report On Marketing Strategies Of Seacoast Shipping Lines Limited

Abstract

This report comprehensively analyzes the Marketing Strategies practiced during my internship at Seacoast Shipping Lines Limited. For ease of analysis, the report covers seven well-divided and explained phases. The first phase provides an insight into Seacoast Shipping Lines Limited, including its mission, vision, goals, and more. From there, the report moves to my internship experience, with a detailed explanation covering my internship responsibilities and work performance. The third phase, which is an overview of the project, comprises the project description, methodology, data collection, research methods, sample design, and limitations. Next is the fourth phase, where the marketing approach and activity process of Seacoast Shipping Lines Limited is discussed extensively. Thereafter, the fifth phase comprises the analysis of the company's marketing strategies.