Abstract:
The study analyses the marketing efforts of Krishibid Printing and Publication Limited (KPPL), a major player in the printing business. KPPL focuses on providing high-quality printing, packaging, and publication services to a diverse client base. The report reveals numerous main concerns hurting KPPL's marketing effectiveness, including low market penetration, reliance on certain market sectors, uneven brand awareness, pricing plan complications, a lack of digital presence, and customer retention issues. In order to deal with these difficulties and capitalize on possibilities, strategic recommendations are made. These recommendations include broadening market reach, diversifying client base, increasing brand exposure, optimizing pricing tactics, fortifying digital presence, and improving customer retention. By implementing these ideas, KPPL can improve its competitive position, gain market share, and achieve long-term success in the dynamic printing business. Overall, this study is a helpful resource for KPPL's management as it refines marketing strategies, overcomes hurdles, and drives success in an ever-changing environment.
