An Analysis of theMarketing Activities of Janata Bank PLC: A Study on Bogura Chandaikona Branch

Abstract

The objects of this report are to estimate the marketing exertion of Janata Bank PLC Bogura Chandaikona branch and find out and gather proper knowledge about the marketing exertion. Gathering knowledge of Janata bank PLC, the other objects are to estimate the marketing mix and identify different pivotal issues and recommend managing up these issues. A qualitative approach is use for this study. This study mainly relies on primary data collected from workers and guests of Janata Bank PLC Bogura Chandaikona branch. Data is collected from the workers by meeting physically, asking direct questions to the workers and guests, observing events, and exertion of the bank. Guests are pleased with the support handed by the staff. Still, the distinction is made within the business that offers the services. The client’s allure will be present if the service provider’s guest makes the gesture and the entire service- furnishing atmosphere look good and rather outstanding. Janata Bank PLC should emphasize how important they respect their guests' business. They should launch several systems for their guests and offer farther specialized services. Janata Bank PLC Bogura Chandaikona branch has lower interest to use marketing exertion and has not had enough openings for workers to exercise marketing exertion. To fill up this problem, Janata Bank PLC Bogura Chandaikona branch should use its professed operation to train the workers as it has the occasion to make up its workers according to the present world needs. The bank uses lower digital installations, making consumers less attracted to its services. The bank should offer and promote further and further services to the guests so that they can alive of the services and products that the bank offers and also the use of digital installations need to be used.