Abstract:
The objectives of the study include an analysis of First Security Islamic Bank PLC. Internships are a vital part of earning a BBA degree. This work is the result of a threemonth internship at A summary of Care Animal Health Products (Pvt) Ltd.'s marketing mix strategy is given in this report, with an emphasis on 4Ps (Product, Price, Promotion, and Place) and STP (Segmentation, Targeting, and Positioning) analysis. It investigates how business handles its product line, price policies, marketing initiatives, and distribution networks by examining the 4Ps. Care Animal Health Products (Pvt) Ltd. has a varied product portfolio in terms of product analysis, including a range of consumer goods. Care Animal Health Products (Pvt) Ltd. bases its pricing strategies on consumer preferences and market dynamics to establish competitive rates. Care Animal Health Products (Pvt) Ltd. has an integrated marketing communication strategy when it comes to promotion. Additionally, it has successfully utilized social media platforms and digital marketing to interact with its target audience. In terms of location, Care Animal Health Products (Pvt) Ltd. prioritizes an effective distribution network to guarantee prompt and widespread product accessibility. To evaluate the company's STP analysis and strategies. Care Animal Health Products (Pvt) Ltd. divides the market into divisions according to a range of psychographic and demographic characteristics, which facilitates the efficient targeting of certain customer segments. For the intended market, the corporation presents its goods as dependable, reasonably priced, and of the highest caliber. Some suggestions are made based on the study to improve Care Animal Health Products (Pvt) Ltd.'s marketing mix approach. These suggestions include putting money into R&D to create innovative products, regularly monitoring the market to optimize prices, investigating fresh avenues for advertising, and broadening the scope of distribution. The internship report concludes with a thorough examination of the marketing mix strategy of Care Animal Health Products (Pvt) Ltd, with an emphasis on the 4Ps and STP analysis. In addition to offering suggestions to strengthen the company's marketing initiatives, the study provides insightful analysis of the company's areas of strength and weakness..
