An Evaluation of the Marketing Strategies and Business Operations of CEAT Tyre Bangladesh

Abstract

The study provides an analysis of CEAT Tyre Bangladesh's marketing strategies and business operations also evaluation according to the main objective. What kind of marketing strategies following in the Bangladeshi tyre market of CEAT Tyre Bangladesh and how to operate their business operation in Bangladesh. Also which marketing Strategies plan to take in the future, and what business operation plan. For the analysis purpose, here use descriptive research and quantitative research methodology, and also for sampling use random sampling techniques under the probability sampling method. CEAT Tyre Bangladesh focuses on the segmenting, targeting, and positioning (STP) marketing strategies. The best quality product segment is the main Strategies strength of CEAT Tyre Bangladesh. CEAT Tyre Bangladesh always maintains their tyre tracking and customer relationship. They have a strong customer database, CEAT Tyre Bangladesh follows 30-day rolling sales strategies using a security deposit for dealership business. For the business operation of CEAT Tyre Bangladesh always up-to-date in market potential and competitor gaps. Available for all category tyre stock in every region and strong distribution and supply channel. Focusing on customer demand and supporting dealer and customer problem solutions. After-sales service is the best way for the sustainable business of CEAT Tyre Bangladesh.