Abstract:
Soft Bite's expansion project in Dhaka City is a strategic initiative aimed at establishing the renowned cake brand as a prominent player in the vibrant culinary landscape of the Dhaka Division. With a meticulous plan covering market analysis, site selection, financial feasibility, operations, and targeted marketing strategies, Soft Bite envisions opening three new branches within the next 24 months. The project is driven by a commitment to delivering high-quality cakes and pastries, personalized customer experiences, and operational excellence. By focusing on product innovation, sustainability, and creating a strong brand image, Soft Bite aims to differentiate itself in the market. The expansion not only promises business growth and profitability but also emphasizes the creation of employment opportunities within local communities. Soft Bite's comprehensive approach reflects its dedication to becoming the preferred cake brand in Dhaka City and contributing to the region's economic development
