Abstract:
This report provides a detailed marketing and execution plan for Digital Krishi - The Digital Agriculture Ecosystem for Bangladeshi Farmers. The objective of this plan is to outline strategies and initiatives that will enable Digital Krishi to effectively penetrate the agricultural market in Bangladesh, connect with the target audience, and create a strong brand presence. The report covers various aspects of the marketing process, including market analysis, competitor analysis, value proposition, marketing strategy, branding and communication, sales and distribution, execution plan, monitoring and evaluation, and budget and financials. The plan emphasizes the importance of understanding the agricultural landscape in Bangladesh, identifying target market segments, positioning the brand effectively, implementing a comprehensive promotional strategy, and establishing a robust sales and distribution network. Additionally, the report highlights the significance of continuous monitoring and evaluation to track key performance indicators and ensure the success of the marketing efforts. By following the recommendations outlined in this plan, Digital Krishi can navigate the dynamic agricultural market, achieve sustainable growth, and make a positive impact on the lives of Bangladeshi farmers.
