Abstract:
I had the fortunate opportunity to work in one of Bangladesh's most spectacular performance hotels as part of my internship program. I was placed in the Dhaka Regency Hotel and Resort'spremium club, which is part of the sales and marketing department. I gained knowledge about how the loyalty program functions and how things actually operate there. Understanding the Premier Club Service and the application of theoretical knowledge gained from conceptual concentration in the undergraduate program are the main goals of the current study. This study's main goal is to determine how they persuade visitors to become members and become frequent visitors throughout the year. By effectively keeping up with advancements and public connections, the sales and marketing staff at Dhaka Regency Hotel and Resort has elevated the hotel to a new level. They adhere to a set handbook of time-limited exercises that the authority has suggested. The Premier Club's main goal is to build strong relationships with its customers, provide them with individualized care, increase revenue and business, and acquire the greatest business in the community. Door-to-door marketing with corporates, social media marketing, and telemarketing are the main methods of gaining customers. Additionally, they are concentrating on a privilege loyalty program that strengthens the bond between the Dhaka Regency Hotel & Resort and its patrons. Twenty-five percent of total revenue comes from Premier Club. Premier Club staffs are constantly ready to provide clients with individualized attention, make reservations, place orders, and provide the most recent information on any packages.
