Abstract:
The report serves as a comprehensive documentation of my role as a Reservation Executive at FirstTrip Limited, an online travel agency (OTA) owned by the US-Bangla Group, providing an in- depth exploration of my experiences and insights gained throughout my tenure. This report includes detailed profiles of the company, and its parent organization, and a thorough analysis of operational procedures observed and practiced during my work. FirstTrip Limited seeks to enhance travel experiences through technological innovation and customer-centric solutions. Thisreport delves into the impact of effective reservation systems on customersatisfaction, operational efficiency, and market positioning, while also comparing FirstTrip Ltd.’s strategies with those of its competitors in the OTA landscape. By comparing FirstTrip Limited to other OTAs and industry standards, you can learn a lot about the company's success and where it should focus its strategic efforts. Some suggestions for improving performance are to improve the design of the user experience, run focused marketing efforts, and use data analyticsto provide more personalized service.
