Abstract:
This internship report offers a thorough examination of Grace Cox Smart Hotel's marketing divisions, with a particular emphasis on tactics meant to increase market penetration and consumer involvement in the hospitality sector. Important insights were obtained by means of a thorough assessment of market trends, sales performance measures, marketing strategies, and consumer feedback. The establishment of discrete market groups, which direct focused marketing strategies catered to particular consumer preferences, is one of the major results. A flexible and customer-centricmarketing strategy is crucial, as evidenced by the areas of success and areas for improvement that were identified via analysis of previous marketing performances. The importance of having a strong online presence became apparent, leading to suggestions for improved digital marketing tactics and the execution of targeted advertising campaigns. Furthermore, it highlighted the significance of teamwork in achieving common goals. This study not only attests to the hotel's dedication to quality, but it also emphasizes how important it is to be flexible and sensitive when navigating the always changing hospitality market..
