Abstract:
This internship report provides a detailed exploration of Renaissance Dhaka Gulshan Hotel's digital marketing initiatives, offering insights into the hotel's background, purpose, and the scope of work. The literature review establishes a foundation by discussing essential digital marketingconcepts and their significance in the hotel industry. The company background section gives a comprehensive overview of Renaissance Dhaka Gulshan Hotel, highlighting its luxurious accommodations, impeccable service, and world-class amenities, along with current marketing initiatives. The primary objective of the digital marketing efforts is outlined, focusing on specific goals like enhancing online visibility, driving direct bookings, engaging with the target audience on social media, and creating a positive online reputation.
