An Evaluation of the Marketing Operations of the Golden Harvest Ice Cream Ltd.

Abstract

This report provides a comprehensive evaluation of the marketing operations of Golden Harvest Ice Cream Ltd., focusing on two key marketing frameworks: the 4Ps (Product, Price, Promotion, and Place) and the STP (Segmentation, Targeting, and Positioning) analysis. By examining these elements, the report aims to understand how Golden Harvest Ice Cream Ltd. effectively manages its marketing strategies to maintain a competitive edge in the ice cream industry. The analysis of the 4Ps reveals that Golden Harvest Ice Cream Ltd. maintains a diverse product portfolio, offering a wide range of ice cream products tailored to various consumer preferences. This variety enables the company to cater to different taste profiles and market segments, enhancing its appeal across a broad consumer base. In terms of pricing strategy, the company adopts a competitive pricing approach, aligning its prices with market dynamics and consumer demand to remain accessible while ensuring profitability.