Abstract:
This report focuses on strategies Southeast Bank can adopt to enhance its customer service, ensuring customer satisfaction and loyalty. The study evaluates various service approaches, including digital banking and in-person assistance, to identify customer preferences. It also emphasizes the importance of employee training and incorporating customer feedback to improve service quality. The primary aim is to assist Southeast Bank in delivering an exceptional service experience for all its customers. Additionally, the report outlines the activities I performed during my internship at Southeast Bank. It provides an overview of the organization's structure, strategies, and general banking systems to offer a comprehensive understanding of its operations
