Abstract:
This internship report presents an analysis of the pharmaceutical products marketing in Bangladesh employed by Pharma Solutions Bangladesh Limited (PSBL). It seeks to evaluate the effectiveness of marketing activities and strategies in promoting products in the competitive market. The report is divided into six chapters, starting with an introduction that covers the study's background, objectives, research methodology and limitations. Chapter two provides an overview of PSBL’s history, vision, mission, core values, and facilities along with highlighting its partnerships with leading global pharmaceutical and healthcare companies.
