Abstract:
Meena Bazar, a pioneer in Bangladesh’s supermarket industry is one of the most well-known and reputable retail chains in the nation. Founded in 2002, Meena Bazar operates intending to provide top-quality products and outstanding customer service while conveniently and efficiently meeting the demands of urban customers. Meena Bazar’s marketing tactics are examined in this article, along with its marketing mix components, competitive dynamics, growth prospects, and segmentation, targeting, and positioning (STP) framework. The primary objective is to evaluate Meena Bazar’s marketing strategy gap and make recommendations to improve its standing in the industry. An outline of the study’s goals, background, scope, objectives, methodology, and limitations is given in the introduction chapter.
