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An Evaluation of the Marketing Strategies of Texpro Eco Ltd.

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dc.contributor.author Tilak, Anindo Ghosh
dc.date.accessioned 2025-10-19T05:47:42Z
dc.date.available 2025-10-19T05:47:42Z
dc.date.issued 2024-12-24
dc.identifier.citation BBA en_US
dc.identifier.uri http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/15122
dc.description Internship en_US
dc.description.abstract Texpro ECO Apparel Ltd. is a forward-thinking company that combines sustainable practices withhigh-quality, durable apparel, focusing on the growing demand for eco-friendly products in the fashion and workwear industries. This report explores the company’s strategic approach to marketing, emphasizing its use of the STP (Segmentation, Targeting, and Positioning) framework to effectively cater to specific consumer segments and maintain a strong, differentiated presence in the competitive market. The company’s segmentation strategy divides the market based on demographic, geographic, psychographic, and behavioral factors, ensuring that Texpro’s offerings meet the needs of eco- conscious millennials, Gen Z, corporate clients, and safety-critical industries. By targeting these segments with tailored messaging and sustainable solutions, Texpro has established itself as a key player in both the individual consumer and corporate sectors. en_US
dc.description.sponsorship DIU en_US
dc.language.iso en_US en_US
dc.publisher Daffodil International University en_US
dc.subject Brand Management en_US
dc.subject Marketing Strategy en_US
dc.subject Market Analysis en_US
dc.subject Promotional Activities en_US
dc.subject Product Positioning en_US
dc.subject Consumer Behavior en_US
dc.title An Evaluation of the Marketing Strategies of Texpro Eco Ltd. en_US
dc.type Other en_US


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