Abstract:
One of Bangladesh's biggest and most well-known premium imported ceramic tiles, sanitary ware and bathroom fittings brand is CERAMIC gallery which is one of the prime part of UNION Corporation group. On March, 2010, it was established as a private limited company under the Company Act of 1994 to imported products such as luxurious tiles and fittings under the "CERAMIC gallery" brand. This article examines CERAMIC gallery's marketing mix strategies. The objective of this study is to over reach CERAMIC gallery STP approach, experiment CERAMIC gallery's marketing mix strategies, determine the company's overall marketing strategy gap, and provide some recommendations in light of the results. The introductory section, which includes the study's introduction, background, scope, objectives, methodologies, and limitations, was addressed in the first chapter.
