Marketing Mix Strategies of CERAMIC gallery.

Islam, Md. Sumon

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dc.contributor.author	Islam, Md. Sumon
dc.date.accessioned	2025-10-21T07:08:23Z
dc.date.available	2025-10-21T07:08:23Z
dc.date.issued	2024-12-07
dc.identifier.citation	BBA	en_US
dc.identifier.uri	http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/15144
dc.description	Internship	en_US
dc.description.abstract	One of Bangladesh's biggest and most well-known premium imported ceramic tiles, sanitary ware and bathroom fittings brand is CERAMIC gallery which is one of the prime part of UNION Corporation group. On March, 2010, it was established as a private limited company under the Company Act of 1994 to imported products such as luxurious tiles and fittings under the "CERAMIC gallery" brand. This article examines CERAMIC gallery's marketing mix strategies. The objective of this study is to over reach CERAMIC gallery STP approach, experiment CERAMIC gallery's marketing mix strategies, determine the company's overall marketing strategy gap, and provide some recommendations in light of the results. The introductory section, which includes the study's introduction, background, scope, objectives, methodologies, and limitations, was addressed in the first chapter.	en_US
dc.description.sponsorship	DIU	en_US
dc.language.iso	en_US	en_US
dc.publisher	Daffodil International University	en_US
dc.subject	Marketing Mix	en_US
dc.subject	4Ps Strategy	en_US
dc.subject	Product Strategy	en_US
dc.subject	Pricing Strategy	en_US
dc.subject	Promotion Strategy	en_US
dc.title	Marketing Mix Strategies of CERAMIC gallery.	en_US
dc.type	Other	en_US