An Analysis of the Marketing Strategies of Unmesh Medical & Dental Admission Care

Abstract

Unmesh Medical & Dental Admission Care, a prominent educational institution offering coaching for medical and dental entrance exams, operates in a highly competitive market. The company faces numerous challenges that hinder its ability to differentiate itself and establish a strong foothold in the educational sector. Key problems identified include market overcrowding, inconsistent branding, limited specialization, and barriers to digital accessibility for students in semi-urban and rural areas. Additionally, the institution struggles with inconsistent service quality across its regional locations, over-reliance on digital tools, and a weak appeal to the premium market segment. Moreover, its international outreach efforts remain underdeveloped, limiting its potential to attract students from abroad.