Marketing Mix Strategies of Premier Cement Mills PLC.

Abstract

One of Bangladesh's biggest and most well-known cement brands is Premier Cement. On October 14, 2001, it was established as a private limited company under the Company Act of 1994 to produce premium cement under the "Premier Cement" brand. This article examines Premier Cement Mills PLC.'s marketing mix strategies. The purpose of this study is to comprehend Premier Cement Mills PLC's STP approach, examine Premier Cement Mills PLC.'s marketing mix strategies, determine the company's overall marketing strategy gap, and provide some recommendations in light of the results. The introductory section, which includes the study's introduction, background, scope, objectives, methodologies, and limitations, was addressed in the first chapter. The organizational overview, which includes information on the organization and its products and services, is presented in the second chapter. The theoretical facets of STP analysis, including Premier Cement Mills's segmentation, targeting, and positioning, are covered in the third chapter. Chapter four then discusses Premier Cement Mills’s marketing mix strategies. Chapter five discusses the competitive analysis of Premier Cement Mills PLC. Finally, the study's findings were presented, along with some recommendations for the aforementioned company. The study ended with some concluding remarks and references.