Abstract:
This internship report examines the marketing strategies employed by Rupali Bank Limited, a leading financial institution in Bangladesh. The report focuses on how Rupali Bank Ltd. Uses various marketing strategies and tactics to attract and retain customers in a highly competitive banking industry. There are four chapters in the report. The first chapter consists of the introduction, background of the study, objectives of the study, scope of the study, and methodology of the study. The second chapter of the report provides an overview of the bank's history, mission, vision, corporate social responsibility, and strategic objectives. The third chapter is the most important part of this report. It starts with Rupali Bank Ltd.’s market segmentation, targeting, and positioning. The chapter concludes with the marketing mix of Rupali Bank Ltd. The last chapter describes findings, recommendations, a conclusion, and references.
