Abstract:
The report begins with an exploration of the Marketing Mix. It details how Eventizer’s products including venue booking, catering, and entertainment services are tailored to meet the diverse needs of its clientele. The report examines the importance of people, processes, and physical evidence in delivering a positive customer experience, thereby reinforcing the brand's image. An insightful STP analysis identifies the market segments targeted by Eventizer. This analysisreveals the company’s approach to reaching various customer demographics, including corporate clients and individual event planners. The report discusses how Eventizer positions itself within this competitive landscape to effectively meet the specific needs of each segment. The competitor analysis section assesses Eventizer's standing against other key players in the event management industry, highlighting the strengths and weaknesses of competitors. Furthermore, the integration of CRM strategies is discussed, illustrating how these strategies enhance customer interactions and facilitate personalized communication. The use of CRM allows Eventizer to collect valuable customer data, improving relationship management and fostering customer loyalty.
