An Analysis Of Digital Marketing Activities of TEXPRO ECO APPARELS

Abstract

Digital marketing has become an essential component of modern business strategies, enabling companies to engage with their audiences, build their brands, and drive sales. To remain competitive in the fast-paced digital landscape, businesses must continuously adapt to new technologies and marketing trends. This internship report focuses on the digital marketing activities of the TEXPRO ECO APPARELS , a prominent player in the real estate industry of Bangladesh. The TEXPRO ECO APPARELS has established itself as a significant entity in the real estate sector, known for its innovative projects and commitment to quality. As part of its marketing strategy, the group leverages various digital platforms to reach potential customers, engage with its audience, and enhance its brand presence. This report aims to analyze these digital marketing activities comprehensively. To achieve these objectives, this report examines the group's digital presence across multiple platforms, including its website, Facebook, LinkedIn, Instagram, and YouTube. Each platform serves a unique role in the company's overall marketing strategy, from attracting new clients to maintaining relationships with existing ones.