Internship Report on “Analyzing Marketing Strategy of Orbit Education”

Abstract

This report provides a broad summary of Orbit Education's marketing approach, emphasizing the STP analysis and the 4P (product, price, promotion, and place). It investigates how business handles its services portfolio, pricing policies, marketing initiatives, and distribution networks by analyzing the 4Ps. Regarding product analysis, Orbit Education exhibits a varied service offering that includes a variety of consumer products. Orbit Education uses competitive pricing techniques that take into account consumer preferences and market dynamics. Orbit Education uses an integrated marketing communication strategy when it comes to promotion. Furthermore, it has successfully embraced social media and digital marketing to interact with its target market. In terms of location, Orbit Education concentrates on a productive distribution network to guarantee prompt and extensive service accessibility.