Consumer Perception regarding Accessibility and Quality of DIU Medical Centre

Abstract

This comprehensive report provides a detailed examination of DIU Medical Center, a vital component of Daffodil International University's commitment to healthcare excellence. The strategic relocation in 2021 initiated a transformative phase, leading to significant improvements in infrastructure and services. The extension of operational hours from 8 am to 12 am has remarkably amplified the center's accessibility, resulting in a noteworthy surge in daily patient visits. The report delves into the intricacies of the center's recruitment and selection strategy, revealing a meticulous and transparent approach. By aligning with Daffodil Family service rules and incorporating a multifaceted selection process, DIU Medical Center ensures the composition of a skilled, competent, and diverse workforce. Survey findings validate the positive impact of these initiatives on patient satisfaction, reflecting commendable service quality. The recruitment policy, characterized by an efficient requisition process and equal opportunity principles, contributes to the center's commitment to excellence. In conclusion, this report not only presents a snapshot of the current state of DIU Medical Center but also outlines strategic recommendations for continuous improvement. Suggestions include the implementation of a robust feedback mechanism, strategic marketing endeavors to amplify community awareness, and exploration of telemedicine options to further enhance accessibility. Through these proposed measures, DIU Medical Center is poised not only to sustain its positive trajectory but to elevate its role as a beacon of healthcare excellence within the Daffodil Family and the broader community.