Strategic Analysis of marketing activities: A study on American Wellness Center

Abstract

AWC Ltd is a startup firm dedicated to preventive healthcare solutions. The company's goal is to enable people to live more productive lives by completely analyzing their overall health conditions throughout time, no matter where they live, work, or play. AWC accomplishes this by using innovative smart-health monetized tools, technology support and a dedication to providing for people. Their mission is to give people and medical professionals affordable, user-friendly health monitoring solutions. This company targets a major global issue is health issues and the lack of healthcare access in developing nations, especially in areas with rapidly growing populations and a shortage of medical experts. AWC has a great new way to monitor your health online. It's smart, does all the work for you, and is really secure., focusing initially on Bangladesh. Vital sign measures are performed by AWC using smart medical sensors that are linked to cellphones, and data is safely stored on its cloud server. Instant feedback on health status is given to users, and the health records that are generated help physicians diagnose patients more quickly and treat them more effectively.