Abstract:
This report provides an in-depth analysis of Sonali Bank Limited, one of the largest state- owned commercial banks in Bangladesh. Established in 1972 after Bangladesh's independence, Sonali Bank has played a pivotal role in the country's financial sector and economic development. The study examines Sonali Bank's historical development, organizational structure, strategic initiatives, and future prospects. It traces the bank's evolution from its initial focus on nation-building to becoming a competitive entity in the commercial banking sector. Key areas analysed include the effectiveness of recruitment and selection processes, strategic initiatives for regional development and customer satisfaction, and the bank's core values, vision, and mission. The primary objectives are to analyse Sonali Bank's operational framework, strategic initiatives, and overall impact on Bangladesh's financial landscape. Specific goals include evaluating the effectiveness of recruitment processes and assessing the bank's role in promoting socio-economic development. The methodology combines qualitative and quantitative research techniques, primarily using secondary data from Sonali Bank's website, annual reports, and HR manuals. Key findings indicate the bank has modernized operations, expanded services, and contributed to regional development and customer satisfaction. However, challenges remain, such as adapting to technological advancements, managing regulatory changes, and addressing competitive pressures. Addressing these will require continuous innovation, strategic planning, and enhancing operational efficiency. In conclusion, this report highlights Sonali Bank's significant contributions to Bangladesh's financial sector and economic development. It provides valuable insights into the bank's operational dynamics and strategic direction, positioning it as a key player in the country's financial landscape
