Abstract:
In the enclosed paper, you will find a detailed overview of my stay at Rajendra Eco Resort, which was the internship period in the Public Relations and Communication department. The internship was a mandatory prerequisite for my graduation in the field of Journalism, Media and Communication at Daffodil International University. I participated in several activities such as content writing, social media management, event coordination, and both internal and external communication during the internship period. Through such responsibilities, I learned how the good combination of public relations and media strategies can build a positive image of the organization and engage the audience. The report not only provides information about the organization’s structure and working procedures but also includes my duties and the PR strategies used by the organization. A SWOT analysis is conducted and an academic theories of journalism and communication reflections is done showing their application in practice. The internship, in its entirety, equipped me with skills such as professional communication, creative thinking, and comprehension of media and public relations in the context of building brand reputation and trust with the public.
