Abstract:
This internship report outlines my practical experience in Digital Marketing at Bunon Fabrics, a growing e-commerce saree brand. It focuses on how the company uses Facebook marketing to reach buyers, generating sales, and expanding its as a national saree brand. The report reviews audience responses on several platforms Facebook, WhatsApp, Instagram, Google, and the website and points out the challenges of managing these channels. The overall findings show that strong Meta campaigns and well-planned digital marketing efforts are essential for increasing engagement and attracting customers both online and offline.
