Marketing Strategy of Furniture Industry in Bangladesh: A Study on Otobi Limited

Abstract

Providing a clear scenario of marketing strategy of Furniture industry in Bangladesh is critical. Bangladesh has a long established furniture industry which produces huge number of furniture from a ready supply of raw materials. The country is therefore an established and attractive location to source and outsource the manufacture of furniture products. The furniture industry is ideally suited to Bangladesh with its abundance of labor and natural resources at internationally competitive rates.This report will only cover a small percentage of what furniture industry of Bangladesh really is and the marketing strategy of furniture industry in Bangladesh. Furniture is an old manufacturing sub-sector in Bangladesh with a long heritage. Availability of indigenous raw material facilitated the setting up of the industry in early 1990s. The Government of Bangladesh has identified the furniture sector as one with considerable growth and investment potential. So, after completing the research we can say that - furniture industry plays an important role in Bangladeshi Economy due to its large potential for employment, growth and export.