Abstract:
“An Analysis of the Marketing Promotions of Concord Entertainment Company Ltd” has been designed to have a practical experience while passing through the theoretical understanding. The report is the result of one month‟s internship program in (CEnCL) .This Company provides different services to the customer in different sectors. The objective of this analysis is to identify the promotional strategies of this company based on the promotional mix. This analysis has been done to identify the problems related to the promotional strategies of (CEnCL). The methodology is used to collect data to complete this report from primary and secondary sources.(CEnCL) provides eight different entertainment services like fantasy kingdom, water kingdom, heritage park, xtreme racing, foy‟s lack amusement park, see world, foy‟s lack resort, the resort at Atlantis. Concord has created a new destination in entertainment and hospitality industry in Bangladesh. Concord has many firsts in this sector the country‟s first world class them park water park theme hotel and full scale luxury resort. They can do it by advertising, sales promotion, publicity and so on.Concord has faced a lot of problems by doing this promotional activities. They mainly focus on sales promotion which is not enough to sustain in the market. Their advertising and online activities are degenerating day by day. But have a strong recommendation for Concord Company, to sustain in the competitive market it has to improve it‟s advertising activities and they can take sources as facebook, twitter, instagram and so on.
