Service Marketing Mix and its impact on Bank’s Marketing Performance: A case study on Janata Bank Limited

Abstract

This internship report is based on the analysis of the overall service marketing mix of Janata Bank Limited. This report is mostly focused on service marketing mix (Product, Price, Place, Promotion,People, Process, Physical Evidence). This internship report contains all the service marketing information needed to know fully about Janata Bank Limited. It explains the service marketing analysis.After deep cutting from my survey and personal experience at Janata Bank’s Nawabganj Branch I could gather some positive and negative findings. Firstly, the employees here are quite experienced, especially in traditional banking. Growth in the number of customers are rising, as they are satisfied with the charges here. Besides, the customers have a great understanding with the staffs. But the service delivery time is a bit slow, due to various paperwork even for smaller things. Lack of dynamic and regular promotional activities are also a concern for this organization.As with increasing problems and competitors are aware to get those advantageous position, Janata Bank Limited should improve their technology based actions to spread their image properly. The think-tanks must step on to begin new creative item plot advances and deposits with included advantages and anticipated services. This research has tried to focus strongly on each and every essential part proportionately and gained the ability to fulfil the specific objectives.