Examining the Marketing Strategies of “Dongjin Electric Bike Ltd”

Abstract

Application for opening the new energy electric bicycle market in Bangladesh, Due to the recent rapid economic development of Bangladesh, the investment environment is getting better and better. The government strongly supports foreign companies to invest and start businesses in Bangladesh. Our Chinese company has 10 business in each year, and we plan to invest 1.3 Billion TK more in Bangladesh to launch a green project - electric Bicycles. In recent years, the electric Bicycle business in countries like China and Europe has developed rapidly. With at least 30 million annual sales in China, it is the first real consumer of electric Bicycle. Fuel vehicles are harmful to human health due to the emission of harmful gases, and high energy consumption it has hampered the development of countries around the world. Last year, it proposed to fully electrify in 2030. As is known to all, like China, India is also suffering from air pollution, and oil and gas consumption is highly dependent on imports. Electric vehicles are clearly a direction of industrial upgrading and consumption transformation. The government has also given strong support in funding subsidies and policy relaxation. After China, India will be or will become the next leading electric vehicle market. The advantages of electric bicycles are mainly due to the following reasons: Electric Bicycles are very green and environment friendly. They emit non-polluting harmful gases. As long as the batteries are charged, they are free from pollution and harmless to the human body per year, as long as the total Tk is less than tk. 1,000 items. Motorcycles consume more than tk. 30,000 of gasoline a year. Electric bicycles have no engine noise and no noise pollution. The speed of electric bicycles is as high as 60 km, which is safer because of the slower speed. electric cars are cheap, most people have the ability to buy in this economic condition, riding an electric bicycle can also help ease traffic congestion. 6. The electric bicycle is flexible and convenient to ride, and it is convenient to charge. It can be filled everywhere, alleviating the current situation of queuing at the gas station and improving efficiency. Vigorously develop the electric bicycle industry can benefit the country and the people. Licenses issuing can increase fiscal revenue, and it can facilitate public travel also. In order to provide a good investment environment for Bangladesh, to return back a blue sky and a white cloud environment to the public, We urge The government & applied for strong support in the area of electric vehicles and new energy in terms of financial assistance and policy relaxation.