Towards a Gen Z student retention model in higher education: An investigation using pluralist research approach

Abstract

Student retention is a crucial factor in higher education. It has been more challenging for Gen Z students in recent years. Realizing this challenge, this study aims to develop a retention model tailored to Generation Z (Gen Z) students, who bring unique characteristics as digital natives with preferences for flexible, career-oriented, and personalized learning experiences. Through a pluralist approach combining quantitative data including semester wise enrollment and dropout, CGPA range and reasons for dropping out, collected from universities and qualitative insights from focus group study session, this research identifies key challenges influencing student retention, explores the generational and demographic nuances of Gen Z, and evaluates existing retention models. This approach allows for a comprehensive exploration of the primary challenges impacting student retention, the distinct characteristics and learning patterns of Gen Z, and evaluation of existing retention models in order to develop effective retention model. The findings aim to bridge gaps in current practices by proposing actionable strategies that align with Gen Z’s needs and expectations. The study’s outcomes are expected to guide policymakers and institutions in reducing dropout rates, enhancing academic success, and fostering a future-ready workforce, contributing to broader national development goals.