Abstract:
The trend, known as mobile payment systems, is gradually replacing other forms of payment, which means cash, check, or credit/debit card all over the world both as individuals and businesses. However, in this study, there are a number of considerations with regards to mobile payment to try to come up with some recommendation that will enhance this technology. In this regard, the study merges three well-established models: the UTAUT model, the DOI model and the TTF model, which are widely used to extend to all the aspects of the user behavior. Out of the 400 responses collected from Bangladesh, only 250 actual responses could be used for the current study; data analysis utilized structural equation modeling (SEM). For EE, PBQ, PE, SI, TTF, and TEC, the outcomes of the condential data analyses indicated direct and mediated relations with the mobile payment adoption and its use and recommendation. More over integration of perceived trust and perceived personal inventiveness as the moderation variables had a positive impact on raising the model’s R2 and the Q2. The study aims at suggesting a definite model that elaborates and supports the behavioural contestation for the technology, mobile payment system adoption based on earlier adoptions aligned in literature subsequent to Bangladesh’s Generation Z as a technology derived from fused UTAUT, DOI and TTF mobile payment models that are laying into the market.
